Social

Social Impact

In alignment with our purpose of impacting people through education for a better world, the Cogna Social Impact Platform is split into priority fronts to boost the effects of our initiatives:

Impact evaluation – Social Return on Investment (SROI)

EACH R$ 1 INVESTED BY COGNA GENERATES A RETURN OF R$ 7.68 FOR SOCIETY

  • 3.5 million people benefited
  • R$ 9 billion in socioeconomic assets
    • R$ 8 billion in economic assets, equivalent to the income generated by students, employees and suppliers.
    • R$ 1 billion in social assets, which would be the value of the actions executed if they were charged

Social Activities

Our social activities are carried out through the organization’s social arms: Fundação Pitágoras, Instituto SOMOS, and Aliança Brasileira pela Educação. The HEIs also conduct direct social activities in the communities in which they operate.

The Fundação Pitágoras, founded in 1999, conducts social impact projects aimed at supporting programs for early childhood; improvements in the quality of public education, with highly effective and scalable programs; training and awareness initiatives related to the employability of vulnerable young people and ex-prisoners.

Created 20 years ago, the Integrated Management System (IMS), its main program, supports school agents, including education departments, principals, teachers and others with training aimed at improving school management. The hands-on learning provided ensures the autonomy of the participants at the end of the program.

The IDEB results underscore the effectiveness of the initiative. The schools that participate in the program have a performance higher than the national average.

Created in 2017, the Instituto SOMOS consolidated the social impact actions of SOMOS Educação, with a focus on democratizing access to education, on reading and on competencies for the future for socially vulnerable youngsters all over Brazil.

Its main initiative, Somos Futuro, is an acceleration program for students from public schools. The participants receive full study scholarships for the three-year secondary education program in private schools in the SOMOS Educação network, educational materials, online study support, mentoring, as well as access to the program’s entire support network, which includes psychological counseling. Further information at:

Corporate Volunteer Work: Cogna employees play an important role in the education of these students, acting as volunteers in the selection of the candidates, as well as providing them with mentoring during their studies.

More than 1,000 participations in volunteer work.

Scholarship holders

  • 582 students since the beginning, in 2017
  • 155 partnering schools
  • 111 municipalities in 19 states and in the Distrito Federal
  • 28% approval rate in public universities

Profile:

  • 64% female
  • 36% male
  • Per capita income: up to 2 minimum salaries

Led by the organization’s companies, jointly with the Fundação Pitágoras, the Aliança Brasileira pela Educação is a pro-education movement in the country. By means of an inter-sector alliance, it promotes initiatives in conjunction with the Ministry of Citizenship, the National Justice Council, companies and partnering non-governmental institutions.

Through its virtual learning environment AVA (Ambiente Virtual de Aprendizagem in the Portuguese acronym) it provides free courses with certification for the entire community.

  • More than 60 courses;
  • Course load of up to 60 hours;
  • More than 140,000 people have taken courses;
  • More than 3 million hours of classes.

Higher education institutions engage in social questions in the community Kroton teachers and students conduct social projects and provide special services in the communities in which they are present, including healthcare, legal, psycho-social support among others.

  • 485 social projects;
  • 135,000 beneficiaries;
  • 22,000 teacher and student volunteers;
  • 24,538 hours of work – equivalent to 2 years and 9 months;
  • 3.7 million specialized attendances; R$ 430,393,213.60 in relief for public authorities.

Kroton included a social practice activity in the Citizenship and Brazilian Society discipline in undergraduate courses. This involves at least four hours of volunteer work formally included in the curriculum. 1,586 students undertook these activities in this discipline in 2021.

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