In light of the sanitary crisis caused by Covid-19, our top priority was to ensure the health and safety of our stakeholders, also the continuity of our educational activities with quality, not only for our students but also for society. Check below a few of our initiatives carried out since March 2020:


  • The remote work was adopted for 100% of our employees
  • We enhanced communication on health prevention, we monitored daily eventual cases of suspected, contaminated, and healed employees
  • We installed health and psychological services via telemedicine, we conducted surveys to understand employees’ feelings and we addressed mental health actions
  • Guidance and campaigns along with leaders to promote and ensure a balance between work and life
  • Educators and tutors training on online classes, teaching, use of tools, including physical education guidelines, for instance

Quality education for students

  • Immediate migration of all on-campus classes to the online environment
  • The DL mode continues, with tutors working from home, regularly assisting students
  • Availability of material for 13,800 classes and 32,000 subjects offered
  • More than 477,000 learning tools were made available by Kroton, over 330,000 online textbook pages, and over 130,000 web class pages

Continuity plan

  • Integration with synchronous classes platforms
  • Continued evaluation of students’ engagement
  • Cultural adaptation of students and teaching staff on the hybrid model
  • Continued teaching staff training
  • Studies on the ideal class, in terms of teaching in the synchronous mode
  • Analysis of student profile adhering to the synchronous mode
  • Assessment of the level of interaction via technology

Support to society

+ 200,000

liters of gel alcohol

+ 3,700


+ 11,000


  • Equipment that belongs to the medical school at our Pitágoras University in Eunápolis was donated to the regional hospital, enabling patients to be assisted in the public health system.
  • We advertised volunteer opportunities in the healthcare segment along with 20 governmental institutions or third-sector organizations in the country via “Canal Conecta”, covering over 46,000 students in their final years of studies.

Access to education: free classes and contents

Anglo Online: 100% of Anglo video classes freely available to public school students. This tool relied on 22,216 applicants

Open Doors “Stoodi”: a free pre-college preparatory course available online to public school students, it relies on 6,000 video classes of all subjects and over 30,000 exercises. The Stoodi also donated licenses for the state school systems of São Paulo and Ceará.

LFG: 62,000 free courses were rolled out within 4 days, went viral, and recorded over 1.3 million accesses.

Saraiva Aprova: classes, lives, podcasts, exclusive and free contents, free e-books received over 50,000 downloads, and others with 50% discounts.

Together, the actions to fight COVID-19 would correspond to R$325 million, and directly impacted over 2.7 million people

Brazilian Alliance for Education

A Kroton’s systemic platform called Student Virtual Environment (AVA) will be available at the portal of the Brazilian Alliance for Education for public schools teachers and students; 628 classrooms were created autonomously and proactively. Over 66 courses with certification freely made available through the Brazilian Alliance for Education. During 2020, over 105,000 people were benefited. AVA launched the learning path “Entrepreneurship: Challenges and Opportunities” exclusively developed to train entrepreneurs in the business plan, marketing plan, and emotion management fronts.

Return Plan

We elaborated a return plan post-social distancing based on the guidelines of the World Health Organization (WHO), our team of physicians, and other companies’ actions comprising joint measures for all business units. This plan aims at anticipating measures observing the continuity of our on-campus activities while respecting and preserving everyone’s safety.

For a greater assertiveness in the volume of migrations to on-campus activities, we surveyed all employees, discussing the following aspects: social conduct, mental health, risk group, and contact with the virus. We received 10,072 answers that supported our decision-making process.

Henceforth, our return plan was set up in three phases:
– administrative employees and outsourced workers;
– teachers, tutors, students, and third parties at units;
– schools, with the return of school managers, teachers, and administrative staff, students, and parents.

For employees, we organized a return journey, identifying employees by workplace, safety protocols, and general guidelines, communication, and action plans. Protocols and guidelines were developed with a focus on measurement of temperature, use of dining hall, attendance at meetings, events, and vacation.

Up to date, the next phases were not executed, due to the worsening Covid-19 cases in the country. Among them, we highlight a routine guide for primary and secondary school students and parents, including instructions, from leaving home, parking at school, behavior on corridors, stairwells, classroom, and dining hall, among other locations, until returning home. We also disseminated plans and pillars to guide the reopening of schools, with full transparency and instructions.

We continue closely monitoring the sanitary crisis, as well as the recommendations of appropriate authorities and regulatory actions.